Naam How it works

Terms of Use

The agreement between you and us for using Naam.

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Effective: October 2026 Last updated: October 2026

Naam is a devotional practice app for iPhone. These Terms are the agreement between you and us about how you may use it, what you get if you subscribe, and what Focus Coins are and are not.

They are written to be read, not skimmed past — and, like the privacy policy beside them, they say what the app actually does rather than what a template would have us promise. If anything here is unclear, write to us at team.slowpress+support@gmail.com.

Two sections have been drafted but not reviewed by a lawyer. Sections 10 and 11 — the warranty and liability position, and governing law and disputes — carry drafted text now rather than the placeholders an earlier version of this notice described. No lawyer has reviewed them, or any other part of this document. Nothing in either section is left blank: section 11 names the courts of Thiruvananthapuram, and section 10 states no overall cap on our liability, which is a decision it explains rather than a figure we omitted. So what this notice is telling you is not that something is missing — it is that two complete sections were written by the people who run Naam and by nobody qualified, and you should read them knowing that.

1. Who we are

Rahul M ("we", "us", "our") publishes Naam.

"You" means the person using Naam. By downloading or using Naam you accept these Terms. If you do not accept them, delete the app.

2. Your licence to use Naam

Naam is licensed to you, not sold. We grant you a personal, non-exclusive, non-transferable, revocable licence to install and use one copy of Naam, for your own non-commercial use, on an iPhone that you own or control.

Naam is an iPhone app. It is built for iPhone only, and it requires a recent version of iOS; the App Store listing states which. We publish no iPad, Mac, Apple Watch, Android or web version of Naam.

And it is a devotional practice app, not a health service. Naam is not a medical, psychological or therapeutic service, and nothing in it is advice of that kind. We say that here, where the rest of "what Naam is" lives, rather than further down among the disclaimers: it is a plain fact about the product, not a limitation of our liability.

You may not: sell, rent, sublicense or redistribute the app; copy it other than as the App Store does for you; reverse engineer, decompile or disassemble it, or attempt to derive its source code, except to the extent your local law says you may despite this sentence; remove or obscure any notice inside it; or use it in a way that breaks the law.

Naam contains third-party software, and each such component keeps its own licence, which your use of Naam is also subject to. The typefaces Naam sets its text in are used under the SIL Open Font License, and their licence text is in the app at Profile → About → Font acknowledgements.

Apple's own Licensed Application End User License Agreement also applies to applications downloaded from the App Store — https://www.apple.com/legal/internet-services/itunes/dev/stdeula/. Where these Terms and Apple's agreement cover the same ground, we do not intend to give you less than Apple's agreement gives you.

3. There is no account

Naam has no sign-up, no login, and no password. There is nothing to create, nothing to recover, and nothing of yours on a server of ours. The privacy policy says the same thing from the privacy side; here is what it means for these Terms.

Your practice stays on your iPhone. Your japs, your mantras, your streak, your Focus Coin balance, your coin ledger, your prayer windows, your break history and the apps, categories and websites you chose to shield are written to your device's own storage. Naam does not sync any of it, and none of it is uploaded or backed up to us.

We should be precise about one thing rather than let you assume it: Naam does not opt its files out of your iPhone's own backups. So whether your practice reappears on a new iPhone is a matter of your device backup with Apple, which is between you and Apple and is nothing we can see, restore or delete.

One thing about you can go to iCloud, and it is a single true/false value. When the one-time offer described in section 5 has been shown to you, Naam records that fact — and only that fact — in your own iCloud key-value storage, so that the offer appears once for you rather than once for each time you install the app. It says nothing about your practice, your coins, your streak or your apps. It is your iCloud, not ours: the value never reaches us and we hold no copy of it. Naam itself does write it and read it back — that is how the offer knows not to appear twice — so we would rather say that than claim we cannot touch it at all.

On some iPhones even that much does not happen. At launch Naam checks whether it can reach iCloud at all. If it cannot — most commonly because your iPhone is signed into no iCloud account — the app carries on without it, and then nothing about you leaves your device by this route at all: the record is kept on your iPhone and nowhere else. That is a supported way to run Naam, not a fault. The one thing it changes is the promise in section 5, which says so again there.

A subscription is tied to your Apple Account by Apple, not to an account with us.

One consequence worth stating plainly, because it cuts both ways: since we hold no account for you, we cannot restore anything you delete, and we usually cannot tell who you are from an email alone.

4. Focus Coins are not money

Focus Coins are a score inside Naam. They are how the app records that you practised, and they are the only thing that buys a timed break from what you chose to shield.

You cannot buy Focus Coins, and we do not sell them. There is no coin purchase in the app, no coin bundle, and no in-app product of any kind other than the Naam Pro subscription in section 5. Subscribing to Naam Pro does not grant coins and does not make breaks free — a Pro subscriber pays the same coin price for a break as everyone else.

Coins are earned by practice only. The app credits them for completing a mala, for full completed minutes of dhyaan up to a daily limit, and as a bonus when your streak of practised days reaches one of the app's milestones. What a mala pays, what a dhyaan session will pay and what a break costs are all shown to you in the app before you commit to any of them, and what each milestone pays is listed on the app's Sadhana screen; the amounts themselves are set by the app and can change in a future version of Naam.

Coins are credited only for practice the app accepts as genuine, and a mala has to meet a qualifying standard before it pays anything. Practice the app does not accept earns nothing. We do not publish the checks, for the same reason nobody publishes them.

Coins have no cash value. They are not money, not currency, not credit, not a stored-value instrument and not your property. They cannot be bought, sold, transferred, gifted, exchanged, withdrawn, refunded, or redeemed for anything outside Naam. They have no value if you stop using the app, and they end when your copy of the app ends.

Your coin balance lives on your device, and you can destroy it. The ledger of every coin earned and spent is a file on your iPhone. Profile → Reset Naam data deletes it along with your streak, practice log, reminders and everything you chose to shield — and if it cannot finish, it says so and offers you a retry rather than claiming it did (section 7). That is irreversible, and we cannot restore it, because we never had a copy.

There is also a free route to a short break that costs no coins and shows no advertisement: a quick mala, a fixed number of times a day. It works the same way whether or not you subscribe.

5. Naam Pro, and the offer that appears once

Naam Pro is an auto-renewing annual subscription, purchased through Apple. The price, the currency, any introductory or free-trial terms, and the renewal date are shown to you on the purchase screen before you buy, and they come from the App Store for your region.

Apple's terms govern the transaction. Payment is charged to your Apple Account. Renewal, billing, price changes, cancellation and refunds are handled by Apple under the Apple Media Services Terms and Conditions, not by us. We never see your card, your billing address or your Apple Account credentials. Naam Pro is not set up for Family Sharing: a subscription covers the Apple Account that bought it.

What Naam Pro actually changes. Being a subscriber does four things and no more. It removes the rewarded advertisement from the one place it appears — starting a coin-priced break — and it stops the app offering you anything to buy, since you have already bought it. It shows your whole practice calendar on the Sadhana screen, where without it the calendar reaches back about six months; your practice history stays on your iPhone either way, and nothing is deleted when the calendar stops showing it. And it lets Naam's Lock Screen widgets show your streak: without it they show the words "Naam Pro" in its place, while Naam's Home Screen widgets show your streak to everyone. It does not change the coin price of a break, it does not grant coins, and it does not change the practice itself: jap, dhyaan, your streak and its milestones are free, and complete, without it.

The one-time offer is meant to appear once for you, and here is exactly how far that reaches. If we show you a one-time offer, Naam records that it has been shown and never lowers that record. When Naam can reach your iCloud (section 3), the record is kept there as well as on your iPhone, and reinstalling the app does not bring the offer back. When it cannot — a phone signed into no iCloud account, most often — only the copy on your iPhone exists, and deleting and reinstalling the app clears it, so the offer can appear again. We would rather tell you that than make a promise that quietly depends on how your phone is set up.

Either way, we do not use countdowns, and we do not claim an offer is about to disappear.

6. Rewarded advertisements

If you are not a subscriber, Naam shows a rewarded video advertisement at exactly one moment: when you start a coin-priced break. Advertisements never appear during mala or dhyaan practice, and choosing what your shield covers — an app, a category or a website — is free of them every time.

We do not control what an advertiser puts in an advertisement, and an advertisement appearing in Naam is not an endorsement by us. Anything you buy from an advertiser is between you and them.

7. The flame shield, and what it does not do

Naam's shield uses Apple's Screen Time (Family Controls) framework, which you authorize explicitly the first time it is needed. You choose what it covers: apps, whole categories of apps, and websites — Apple's own picker offers all three, and the shield holds all three.

What it does. While the shield is on, iOS draws Naam's flame screen over something you chose — an app when you open it, a site when you go to it — instead of the thing itself. That is all it does.

What it does not do, stated plainly:

Changing your mind. Your selection is yours to change at any time, and changing it never shows an advertisement — adding and removing alike. Adding apps, categories or websites costs nothing. Removing them costs 25 Focus Coins for each save that takes anything off your list, however much that save takes off, and the price is the same whether or not you subscribe. Your first removal is free, and anything you remove while you are still setting Naam up is free too and does not use up that first free removal. The app shows you the price and your balance before you confirm. If your balance does not cover it, nothing is removed and no coins are taken; anything you added in the same save is still kept — unless keeping what you removed and adding what you chose would be more than the flame can hold, in which case nothing at all is saved and the app tells you so. Like every coin amount, the price is set by the app (section 4). Profile → Reset Naam data still clears your whole list without costing coins. Ordinarily the Focus tab lists every app, category and website you chose, each with a remove control that tells you what removing it costs before anything changes, and an Add apps control opens the picker again.

"Ordinarily" is carrying real weight in that sentence. iOS gives Naam your choices as sealed values, and Apple makes no promise that they stay readable — across an iOS version, for instance. If Naam gets them back in a form it cannot open, it tells you so rather than guessing: the Focus tab replaces your list with a line asking you to choose your apps again, and the picker says plainly that choosing now will replace the list it could not read. In that state there is no per-item remove. We will not show you a list we cannot actually read, and we will not treat "cannot read" as "you chose nothing" — so the way to change your selection is to pick again, which replaces it in one go. Whatever the flame was doing when this happened, it carries on doing: Naam will not lift a shield it cannot put back, and will not raise one it cannot read.

The way out never depends on any of that. Profile → Reset Naam data clears your whole selection and turns the flame guard off whether or not Naam can read what you chose. Nothing is ever charged for it — not coins, not an advertisement, not a subscription. Nothing about the way Naam makes money stands between you and that button, and nothing ever will.

It can occasionally ask you to press it twice, and we would rather say so than let you find out. If a break is in the middle of being started at that moment, the reset stops instead of tangling with it; the same happens if some part of the clearing does not confirm. Either way the app tells you it did not finish and offers you the button again, rather than reporting a success it did not have — and the thing it was waiting for is over in moments, so pressing again goes through. Once a reset does begin, the flame is settled before any of your data is touched: switching the guard off is recorded before the app clears your shield, your chosen apps or your practice files, and from that moment the shield comes down at the app's next opportunity whether or not the rest of the reset finishes. A step that has to be retried never leaves the flame standing.

You can also withdraw Screen Time authorization in iOS Settings, without which Naam can shield nothing.

One thing the app deliberately does not give you: a switch that lifts the flame while your selection stands. Once you have made a selection, the sanctioned way behind the flame is to practise and earn a break. If you want out altogether, the routes in the paragraph above are the routes.

We cannot guarantee that the shield is unavoidable. It is Apple's mechanism, not ours: it depends on Screen Time authorization staying granted, on iOS delivering events to Naam's extensions, and on the device behaving as Apple documents. Naam is a support for a practice you have chosen; it is not a security control and should not be relied on as one.

8. How you may use Naam

Use Naam for your own practice, lawfully, and leave the machinery alone. Specifically, do not:

What happens if you do. Being honest about this: there is no account for us to suspend, and we have no remote control over your copy of the app. In practice the consequences are the ones the app applies on your own device — practice that does not qualify simply earns nothing — together with whatever Apple decides under its own terms. We may also stop offering Naam, or change it, as section 12 describes.

9. Ending it

You can stop at any time, and you do not need to tell us.

One exception, and we would rather name it than let you find it. If Naam was able to record the one-time-offer flag in your iCloud — section 3 explains when it can and when it cannot — then neither deleting the app nor resetting your data removes that copy. No route in the app lowers it, and that is deliberate: it is what makes "this offer appears once" true for a person rather than for an installation.

We have not built a way to delete it, and we would rather say so than take the request. It is one true/false value, it says nothing about you or your practice, and it sits in your own iCloud storage, which we never receive and hold no copy of. Naam can write that value and read it, as section 3 says — what it has no route for is clearing it, and that is a decision we made rather than a limit we ran into: the offer is meant to appear once per person, and a clear route would undo that. There is no message you could send us that would remove it, so we are not going to offer you an address as though there were. What you can do: deleting Naam removes the copy on your iPhone, and the iCloud copy belongs to your Apple Account, so what can be done with it is a matter between you and Apple. If you want to talk to us about it even so, team.slowpress+privacy@gmail.com reaches us — but the answer will be this paragraph, not a deletion.

We may end it too. We may stop publishing Naam, stop supporting a version of it, or withdraw a feature. If we do, your licence in section 2 ends with it, and section 4 has already told you what happens to your coins: nothing you can act on, because they were never worth anything outside the app.

10. Disclaimers and limitation of liability

What this section is, and what it is not. Nothing in it takes away a right your own country's consumer law gives you. If a sentence below conflicts with a protection you have as a consumer where you live, that protection wins and the sentence simply does not apply to you. Read the rest against that.

Naam is provided as it is. We build it carefully and we test it, but we do not promise that it will be uninterrupted, error-free, available at any particular moment, or free of every defect. We do not promise it will behave identically on every iPhone, on every version of iOS, or alongside every other app you have installed. To the fullest extent the law where you live allows, warranties and conditions that are not written down in these Terms are excluded.

Three things we are specifically not promising, because they are the three that matter here:

What we never exclude. We do not exclude or limit our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that the law where you live does not allow to be excluded or limited. If you are a consumer, that includes your statutory rights in respect of digital content and digital services, which stand whatever this document says.

What we do limit. Subject to the paragraph above, and to the fullest extent the law where you live allows:

We state no overall cap on our liability, and that is a decision rather than an omission. An earlier draft closed the list above with a total-liability figure and left the figure blank. Whether such a cap binds a consumer at all, and at what amount, is decided by the law of the country the consumer lives in, and the answer differs from country to country — so any single number would be unenforceable somewhere and would offer false comfort everywhere else. We would rather rely on the specific exclusions above, each of them already subject to "what we never exclude" and to the consumer law where you live, than on a number we cannot honestly stand behind.

Apple's part in this. Naam reaches you through the App Store, and four things follow from that which you are entitled to know:

11. Governing law and disputes

Write to us first, if you can. Most things can be sorted out by email. Tell us what happened at team.slowpress+support@gmail.com and we will try to fix it. That is a request and not a condition: nothing in this paragraph stops you going straight to a court or a regulator, and nothing in it starts a clock on you.

The law that governs these Terms. These Terms, and any dispute arising out of them or out of your use of Naam, are governed by the law of India, leaving aside its conflict-of-laws rules.

What that choice does not do, and we would rather say it than let you find out. If you are a consumer, choosing Indian law does not take away the mandatory consumer protections of the country where you live. It cannot: in the EEA, in the UK and in many other places those protections apply to you whatever a contract says. So read the paragraph above as Indian law fills the gaps, and your own country's consumer law wins wherever it reaches.

Where a dispute is heard. If you are a consumer, we may bring proceedings against you only in the courts of the country where you live. You may bring proceedings against us in the courts of Thiruvananthapuram, India — and also in the courts of the country where you live, wherever the law there gives you that right. We are not asking you to give up a home court, and we are not going to make you travel to be heard.

No arbitration, and no waiver of group claims. We do not require you to arbitrate, and we do not ask you to give up taking part in a group, class or representative claim. Some apps ask for both. We are not going to — partly because in several of the countries Naam is available such a term would not hold anyway, and mostly because a clause whose only function is to make complaining harder is not one we want in this document.

Regulators and complaint bodies. If your complaint is about privacy, section 12 of the privacy policy names the regulators you can go to and how to reach them. For anything else, the consumer authority or ombudsman where you live may be able to help. We are not currently signed up to any particular alternative dispute resolution scheme, and we would rather tell you that than let you go looking for one that does not exist.

If part of this does not hold. If any part of these Terms turns out to be unenforceable where you live, the rest still stands, and that part is treated as cut back to whatever is enforceable rather than as taking the rest down with it.

12. Changes to these Terms, and to Naam

Naam changes: features arrive, features are withdrawn, and the amounts in section 4 can move with a new version. We are not promising that the app will always work the way it does the day you read this.

If we change these Terms in a way that materially affects you, we will update the "Last updated" date above and, where the change is significant, tell you in the app before it takes effect. The current version always lives at https://naamjap.pro/terms/. Continuing to use Naam after a change means you accept the changed Terms; if you do not, delete the app.

13. Contact

Rahul M Postal address on request, by email to either address below.

Privacy Policy: https://naamjap.pro/privacy/